Manchester's Activation Agency
Connect Community is Manchester's experiential and activation agency - we design brand campaigns, city-wide activations, and live experiences that build brand worlds people actually remember.
What We Do
Connect Community designs and produces brand campaigns, city-wide activations, and live experiences that put brands inside the moments that matter - not at them, inside them. We build brand worlds, run city-scale campaigns, and create the kind of experiential marketing that makes people feel something real.
Why It Works
A runner crossing the finish line. A room full of strangers cooking together. Forty people testing whether they can beat a Premier League player's reaction speed. These are the moments when a person is emotionally wide open. That's exactly where we place your brand.
The result isn't awareness. It's a memory with your name attached to it. That's a completely different category of brand value.
Brand Campaigns
The biggest brands don't just want one event. They want a universe - a world their audience can live inside. We design city-wide campaigns, ongoing experiential programmes, and brand worlds that keep people coming back.
Featured Activations
A permanent Manchester studio where people cook together. Not a class, a social night built around meal kit brands, team events, and public ticketed experiences.
A biweekly post-workout social for Manchester's active crowd. The sport ends, the social begins — quality drinks, community energy, and a brand woven into the best part of the evening.
A content series and pop-up lab exposing the invisible routines behind elite performance. Fans test their own metrics. Brands live inside the experience, not outside it.
Teams of strangers work together to crack a fictional murder case. Evidence packs, suspect profiles, table debate and a final reveal. 90 minutes of deep social engagement built around your brand's world.
The Traitors format as a live dinner event. 40 strangers. Hidden roles. Trust and betrayal over three courses. The brand is the game master, their product is the prize.
A seasonal rooftop series across Manchester's best elevated spaces. One brand, one night, total creative control. The Manchester skyline as backdrop. Always sold out.
Built for Four Audiences
You're spending on campaigns that create awareness but not memory. We put your brand inside an experience where people are emotionally present, cooking, competing, discovering, celebrating. They don't just see your brand. They feel it. That's the difference between a recall metric and a genuine customer.
Team away days that people actually want to attend. We take your group, whether it's 20 or 200, and put them inside one of our 14 concepts, fully branded and tailored to your culture. No PowerPoints. No trust falls. Just a shared experience that builds real bonds and sends people back to work energised.
You have an incredible space. We bring the concept, the crowd, and the brand. Whether you're a restaurant with quiet midweek nights, a rooftop with untapped potential, or a venue looking for something genuinely different. We turn your space into an experience people talk about for months.
How It Works
Browse our 14 activations and find the moment that fits your brand. Each one is built around a specific audience, a specific emotion, and a specific gap in the market.
Venue, production, talent, ticketing, content capture, all managed by us. You bring the brand brief. We build the experience around it from the ground up.
A room full of emotionally present people, cooking, competing, discovering, with your brand woven into every moment. Not a logo on a wall. A memory with your name on it.
Got a venue? We bring the concept, the crowd, and the brand partner. You open the doors. We fill them with the kind of night people come back for.
Every concept needs one Founding Partner, a brand willing to come in early and own a moment before anyone else realises it's there.
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