Home About Activations Campaigns Events Insights Careers Contact

Manchester's Activation Agency

We Build
Moments
Brands Can't Buy.

Connect Community is Manchester's experiential and activation agency - we design brand campaigns, city-wide activations, and live experiences that build brand worlds people actually remember.

14
Concepts
MCR
Based
12 Months
Exclusivity
Brand Activations
The Box Social
Sweat Social
The 1% Lab
Dead Ringer
Sip & Create
The Traitor's Table
Above MCR
Community Events
Strike Night
The Big Smoke
The Shake Lab
Game Night Live
The Cold Club
Brand Activations
The Box Social
Sweat Social
The 1% Lab
Dead Ringer
Sip & Create
The Traitor's Table
Above MCR
Community Events
Strike Night
The Big Smoke
The Shake Lab
Game Night Live
The Cold Club
City-Wide Campaigns
Brand World Building
Move MCR
Experiential Marketing
Campaign Production

Most marketing shouts.
We build rooms.

Connect Community designs and produces brand campaigns, city-wide activations, and live experiences that put brands inside the moments that matter - not at them, inside them. We build brand worlds, run city-scale campaigns, and create the kind of experiential marketing that makes people feel something real.

A runner crossing the finish line. A room full of strangers cooking together. Forty people testing whether they can beat a Premier League player's reaction speed. These are the moments when a person is emotionally wide open. That's exactly where we place your brand.

The result isn't awareness. It's a memory with your name attached to it. That's a completely different category of brand value.

Our Story

Brand Campaigns

We Don't Just Activate.
We Build Worlds.

The biggest brands don't just want one event. They want a universe - a world their audience can live inside. We design city-wide campaigns, ongoing experiential programmes, and brand worlds that keep people coming back.

City-Scale

Move MCR

A city-wide movement culture campaign embedding a brand inside how Manchester trains, competes, and recovers. Weekly rituals, finish-line events, and a content machine that runs itself.

See campaign brief →
Brand World

The Brand Universe

An ongoing experiential programme that transforms a brand into a world with its own events, spaces, language, and community - not a campaign, a place people belong to.

See campaign brief →
Community Campaign

Own The Neighbourhood

Hyper-local campaigns that embed a brand inside a community through recurring activations, neighbourhood events, and cultural moments across Manchester's districts.

See campaign brief →
See All Campaign Formats

Featured Activations

Fourteen Concepts.
One Vision.

01
The Box Social
CommunityBrand

A permanent Manchester studio where people cook together. Not a class, a social night built around meal kit brands, team events, and public ticketed experiences.

Explore concept
02
Sweat Social
SportBrand

A biweekly post-workout social for Manchester's active crowd. The sport ends, the social begins — quality drinks, community energy, and a brand woven into the best part of the evening.

Explore concept
03
The 1% Lab
SportBrand

A content series and pop-up lab exposing the invisible routines behind elite performance. Fans test their own metrics. Brands live inside the experience, not outside it.

Explore concept
09
Dead Ringer
CultureBrand

Teams of strangers work together to crack a fictional murder case. Evidence packs, suspect profiles, table debate and a final reveal. 90 minutes of deep social engagement built around your brand's world.

Explore concept
14
The Traitor's Table
CultureCommunity

The Traitors format as a live dinner event. 40 strangers. Hidden roles. Trust and betrayal over three courses. The brand is the game master, their product is the prize.

Explore concept
11
Above MCR
CultureBrand

A seasonal rooftop series across Manchester's best elevated spaces. One brand, one night, total creative control. The Manchester skyline as backdrop. Always sold out.

Explore concept
See All 197 Articles

For Brands

You're spending on campaigns that create awareness but not memory. We put your brand inside an experience where people are emotionally present, cooking, competing, discovering, celebrating. They don't just see your brand. They feel it. That's the difference between a recall metric and a genuine customer.

  • 12-month category exclusivity on chosen concept
  • Full production and event management included
  • Content capture built into every activation
  • Manchester-first strategy with national scale potential
  • Founding partnerships from £3,000 — tailored to concept and scope
Become a Partner

For Companies

Team away days that people actually want to attend. We take your group, whether it's 20 or 200, and put them inside one of our 14 concepts, fully branded and tailored to your culture. No PowerPoints. No trust falls. Just a shared experience that builds real bonds and sends people back to work energised.

  • Private hire of any of our 14 concepts
  • Fully customised to your team size and culture
  • Catering, venue, logistics, all managed by us
  • Available for teams of 20 to 200+
  • Corporate hires from £35 per person
Book a Team Event

For Venues

You have an incredible space. We bring the concept, the crowd, and the brand. Whether you're a restaurant with quiet midweek nights, a rooftop with untapped potential, or a venue looking for something genuinely different. We turn your space into an experience people talk about for months.

  • We bring the audience, you open the doors
  • Revenue share or flat venue fee, you choose
  • Recurring residencies available for consistent footfall
  • Your space featured in all event marketing
Partner Your Venue

How It Works

How We
Work.

01
Choose a Concept

Browse our 14 activations and find the moment that fits your brand. Each one is built around a specific audience, a specific emotion, and a specific gap in the market.

02
We Handle Everything

Venue, production, talent, ticketing, content capture, all managed by us. You bring the brand brief. We build the experience around it from the ground up.

03
Your Brand Gets the Room

A room full of emotionally present people, cooking, competing, discovering, with your brand woven into every moment. Not a logo on a wall. A memory with your name on it.

04
Own Your Space

Got a venue? We bring the concept, the crowd, and the brand partner. You open the doors. We fill them with the kind of night people come back for.

One Yes
Changes Everything.

Every concept needs one Founding Partner, a brand willing to come in early and own a moment before anyone else realises it's there.

Start the Conversation Upcoming Events

Join the Waitlist

Stay in the Loop

New Events Drop Monthly.

Be first to know when tickets go live. No spam, just the good stuff.