Why the Best Corporate Event You Run This Year Might Be the Most Important Marketing Investment You Make

The internal event is almost never included in a brand's marketing measurement framework. It should be.

The connection between employee experience and customer experience is one of the most consistently supported findings in service industry research. Employees who are genuinely enthusiastic about their organisation and have genuine warm relationships with their colleagues are measurably more effective in customer-facing roles.

The event that produces genuine team outcomes reveals something new about colleagues: a capability, a personality dimension, a willingness to be vulnerable that the normal professional context does not allow. A well-designed competitive cooking evening does this with remarkable consistency.

The content value of excellent internal events is commercially significant. Photography and video from a genuinely excellent team event produces the most authentic employer brand content that exists. Real employees having a genuinely excellent time is more persuasive to prospective talent than any produced employer brand campaign.

The advocacy dimension of genuinely excellent employee events is also commercially valuable. Employees who attend excellent events tell their networks from genuine enthusiasm. Their network sees a company that takes its people's enjoyment seriously.

We plan team events to do three things at once: bring people together, give you content that shows what your company is like, and leave people talking about it. We handle the organising so you just turn up.